In a recent announcement, Elon Musk spilled the details on two new subscription tiers coming soon to X Platform.
The first option will apparently cost less than the current $8/month paid plan. However, it won't include a reduction in ads like the current one does.
The other tier will be pricier but completely ad-free. Elon didn't give exact prices for the new choices though.
X is looking to expand its premium offerings to boost revenue. This move comes as various platforms start testing ad-free experiences.
Some think the tiers could be X's response to an EU court ruling. It said users must have a way to subscribe without ads if they don't want to share data.
Other big names like Meta and TikTok also said they want to experiment with ad-free subscription models.
It's clear Elon is trying to increase X's earnings. Reports say ad money has kept falling since he took over the company.
In a bid to woo advertisers back, X touted figures claiming 245 million daily users generating 500 million daily interactions.
Only time will tell if the new subscription plans can help boost the bottom line. But it seems Elon is getting more aggressive about testing different monetization approaches.